Privacy Statement

We take data protection seriously

We at Smoothline AG (Bahnhofstrasse 84, 8001 Zürich, Schweiz) take data protection very seriously. The following Declaration gives you information about the collection and storage of personal data on our website, and ways in which such data may come to be used. Smoothline AG (hereinafter referred to as ‘Smoothline’) is the responsible party as understood by data protection legislation, and is responsible for processing your data. This Declaration applies to all services and activities offered and carried out by us in connection with our website ( It applies in the same way to mobile terminal devices, as well as to online offerings and postings that have been adapted to different platforms.

Personal data

Personal data are all items of information that relate to an identified or identifiable natural person. Personal data form the basis for identifying or contacting a data subject. These include for example your name, address, e-mail address, telephone number and the IP address assigned to you by your internet service provider. Information that does not form a basis for identifying you (anonymous data) does not fall in the category of personal data.

Automatically transmitted data relating to online use

When you visit our website, your internet automatically sends us, for technical reasons, certain details relating to your use of the site, along with what are known as ‘server log files’. The following information, for example, will be communicated to us:

  • Date and time of access
  • URL address of the referring website
  • File you have accessed
  • Quantity of data transmitted
  • Host name of the computer making contact (IP address)
  • Your browser type and version
  • Your operating system

This information is only used by us for purposes connected with the technical administration of our website, for protecting ourselves against illicit actions in connection with the site and in some cases for purposes of statistical evaluation. We reserve the right to scrutinise these records subsequently, if we have concrete grounds to justify the supposition that illicit actions have taken place.

Data collected and processed from your statements

Fundamentally you can use our website without letting us have any further personal data. Personal data will only be collected and stored if you have given us a separate declaration of consent. Unless stated otherwise, these data will only be used for dealing with your specific request.

Sending email messages

Sending email messages using forms from our own server infrastructure in Switzerland. No data are transmitted to third parties.

Sending SMS messages

SMS messages are sent via GmbH, Stuttgarter Str. 4, D-73262 Reichenbach an der Fils, Germany. SMS messages are sent in connection with existing appointments that you have booked, if this is the case. Your mobile number stored at Smoothline will be used to send messages via GmbH. Further information on processing the data can be found at

You have the right to disable the receipt of future SMS messages from us at any time. Please call us on +41 44 212 9000 or send an email to if you wish to do this.

SSL encryption

In order to ensure the security of your data during transmission, we use the most up-to-date encryption techniques (like SSL for example) based on HTTPS.


Our newsletter gives you information about our offers, services and projects. We send out newsletters and e-mails containing advertising information only with the consent of the recipient. To subscribe to our newsletter, you need to give us your first name and surname and your e-mail address. In order to verify the e-mail address, you will first be sent a log-in e-mail, requesting you to confirm by clicking on a link (this is the ‘double opt-in procedure’). For documentation purposes, the times of initial contact and confirmation will be recorded, along with your IP address.

Our newsletter is sent our from our own server infrastructure in Switzerland or by a company specialised in newsletters.

You have the right to withdraw your consent to receiving our newsletter at any time, with effect for the future. All you have to do is to unsubscribe. There is a link provided for the purpose at the end of every newsletter.


Some of our webpages make use of cookies, which serve the purpose of making our website more user-friendly, effective and secure. Cookies are small text files which are deposited on your terminal device and stored by your browser. Most of the cookies we use are ‘session cookies’. These are automatically deleted at the end of your visit. Other cookies remain on your terminal device until you delete them. These cookies make it possible for us to recognise your browser the next time you visit us. You can adjust the settings of your browser in such a way that you will be informed about the placement of cookies, and allow them only in individual cases, or you can decline to accept them in specific cases or decline them altogether. You can also activate the automatic deletion of cookies when you close your browser. When cookies are disabled, you may not be able to use the full functionality of our website. Further information about cookies may be found here:

Google Analytics

This website uses Google Analytics, a web analysis service of the Google company (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies for the purpose. These form the basis for analysis of your use of our site.

The information generated by the cookie about your use of this website will be transmitted to a Google server in the USA and stored there. We use Google Analytics with the extension ‘anonymizeIp()’, so that the IP addresses transmitted to Google will be abbreviated before further processing takes place, to exclude any direct reference to your personal identity (this is known as ‘IP masking’). Google will make use of this information to evaluate your visit to the website, to compile reports about activities on our site and to provide further services associated with website and internet use. Google may also pass on this information to third parties, in so far as this is required by statute or in case the data is to be processed by a third party on Google’s behalf. On no account will Google combine your IP address with other data in its possession.

You can prevent the installation of the cookie for Google Analytics by adjusting your browser software accordingly; but we beg to inform you that in this case you may not be able to make use of all the functions of our website to the full extent. You can prevent the collection and storage of data for Google Analytics at any time, with effect for the future, by using Google’s opt-out browser plug-in ( Please be aware that you will have to opt out more than once if you make a practice of deleting the cookies on your browser, or if you access our website with a different browser. Further information about Google Analytics may be found here:

Google AdWords und Remarketing

This website uses Google AdWords, an analysis service from Google, and in this connection also relies on Conversion Tracking. Google AdWords places a cookie (‘conversion cookie’) on your computer’s hard disk for the purpose of conversion tracking, whenever you click on an ad displayed by Google. These cookies lose their validity after 30 days, and do not identify you personally. If you visit certain pages on our website, we and Google can detect that you have clicked on the ad and have been redirected to this page. The information obtained by means of the conversion cookies serves to generate statistics for AdWords customers who use conversion tracking. We learn from the statistics the total number of users who have clicked on the ad shown by Google, and so visited a page provided with a conversion tracking tag. We do not however have any information that would make it possible for us to identify the user personally. The data we obtain cannot be assigned to specific users.

Along with Conversion Tracking, we also make use of the following functions:

  • Remarketing
  • Target groups with common interests
  • User-defined target groups with common interests
  • Target groups wishing to make a purchase
  • Similar target groups
  • Demographic and geographical characteristics.

Google’s Remarketing function makes it possible for us to reach users who have already visited our website. So, we can present our advertising to target groups that have already shown an interest in our products or services. AdWords also determines, in the light of user behaviour over the last few days on websites forming part of Google’s advertising network (the ‘Google Display Network’), and with the help of the context-related search engine, what common interests and features are evidenced by users of our website. On the basis of this information AdWords can then find new potential customers for marketing purposes, whose interests and characteristics resemble those of the users of our site. Target-group-specific remarketing is based on the combined use of cookies, including for example Google Analytics cookies and Google DoubleClick cookies.

Further information about the terms and conditions of use and data protection in connection with Google AdWords may be found by following this link:

Google AdSense

Our website uses Google AdSense, a service used for integrating advertisements by Google Inc. ("Google"). Google AdSense uses "cookies" (text files that are stored on the user's computer) that enable analysis of the use of the website. Google AdSense also uses “web beacons” (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on the pages of this offer.

The information generated by cookies and web beacons on the use of this website (including the user’s IP address) and the delivery of advertising formats are transmitted to and stored by Google on one of their servers in the US. This information may be shared by Google with its affiliates. However, Google will not merge your IP address with your other stored data.

Users can prevent the installation of cookies by changing a setting in their browser software. However, the provider informs users that in this case, they may not be able to fully utilize all functions of this offer. By using this website, users agree to processing of the data collected about them by Google in the manner and for the purpose stated above.

Monotype web fonts

For the display of fonts on our website we make use of font types provided by Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA (‘Monotype’). This involves use of a Content Delivery Network (CDN), which forms a basis for the display of fonts. The CDN is linked in by means of a JavaScript code, which is conditional on Monotype’s being able to see the IP address of the user. This use of web fonts in connection with Monotype’s services may involve calling an external Monotype server located outside the EU (e.g. in the USA). We beg to inform you that Monotype has its own privacy guidelines, which are independent of our own. Please advise yourself of Monotype’s data protection provisions at Web fonts are based on a JavaScript code, so you can prevent them executing altogether by disabling JavaScript in the settings of your browser, or by installing a JavaScript blocker. Please be aware that in that case our webpages may display incorrectly.

Web fonts from Google

Our site uses Google’s Webfonts ( Google web fonts are transferred to your computer so that you do not have to keep downloading fonts to the cache of your browser. If your browser does not support Google Webfonts or prevents access, texts will be displayed in a standard font. Calling a script library or font library automatically triggers a connection with the operator of the library. This means it is possible that the operators of such libraries may collect data.

The data protection policy of the library operator Google may be found here:

Facebook Custom Audiences & Pixel

Our website makes use of Facebook Custom Audiences for Websites, a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’). This involves the incorporation of a remarketing pixel from Facebook on our website, as a result of which Facebook can register the users of our site and use their data for advertising purposes (Facebook Ads). The pixel transmits to Facebook general information about the browser session, along with a non-reversible and non-personal check total or hash value which is generated from your Facebook ID. Further details about the way in which Facebook handles your data, and about your rights and possibilities of adjusting settings to protect your personal data, may be found in Facebook’s notes on data protection at If you want to opt out of Facebook Website Custom Audiences for the future, you can do this by going to

Our website moreover uses Facebook’s ‘visitor action pixel’. This makes it possible to trace the actions of users if they click on a Facebook advertisement and are redirected to the website of the provider. This forms a basis for evaluating the effectiveness of Facebook advertising for statistical and market research purposes, and so helps optimise advertising strategies. The data collected are anonymous as far as we are concerned. The data will however be processed by Facebook, so that a connection may be made with your personal Facebook account. Further information may be found in Facebook’s notes on privacy at In this connection, a cookie may also be stored on your computer for advertising purposes.

Online booking of appointments

If you book an appointment for a service on our website, we need some information from you. This includes your name, postal address, email address, mobile number and date of birth, as well as details of the type, date and time of your desired appointment. These data are used exclusively for the purpose of scheduling appointments, and (except for your mobile number for sending SMS messages; see section ‘Sending SMS messages’) are not disclosed to third parties.


Personal data of children under thirteen years of age are not registered by us to the best of our knowledge. We urge parents and guardians to monitor internet use by their children, and to support us in the implementation of our privacy policy by telling their children never to give away personal data via an online service. If you have grounds for supposing that a child under the age of thirteen has provided us with personal data by way of our services section, we would request you please to let us know, and we will delete the data from our databases.

Data security

We take all statutory precautions to protect your personal data against loss, destruction, falsification, manipulation and unauthorised access. You should however be aware that no internet transfer of data can ever be 100% secure or immune from error. We would ask you please to bear this in mind when using this website. E-mail communications that you send to us are not encrypted. So please do not send us any confidential or sensitive data by this communication channel.

Links to other websites

This Privacy Statement only applies to our own website. Our website may however include links to external websites not bound by the content of this Declaration. If you use a link to leave our website, you would be recommended to pay careful attention to the data protection policy of any website you visit.

Changes to our terms and conditions of data protection

We hereby reserve the right to modify this Privacy Statement on occasion, in order to comply at all times with current legal requirements, or in order to incorporate changes in our services in the context of the Declaration, e.g. if new services are introduced. When you visit us again thereafter, your visit will be subject to the terms of the Privacy Statement in the new version.

Your rights

You have the right to obtain information from us at any time, free of charge, about the personal data we hold for you, to correct them if they are wrong, to block them or to delete them. To do this, please contact us by post or by e-mail, using the contact details given below:

Smoothline AG
Thierry Karrer
Bahnhofstrasse 84
8001 Zürich

Status as at 30.07.2019 | Version 2