![](https://www.smoothline.ch/files/images/15-Jahre-Smoothline/_1200x675_crop_center-center_82_line/Logo-Est.-Smoothline-sml-rect.jpg)
The beginnings
More than fifteen years ago, on July 13, 2007, Smoothline was founded in Zurich by physicians Philippe Snozzi and Dan Iselin. It was a bold move that generated a certain amount of public opinion, press reports and controversy, as 30-minute wrinkle treatments were still relatively unheard of in Switzerland at that time. Since then quite a lot has changed, and many people have been relieved of their worry lines – indeed, Smoothline has carried out over 84,000 treatments in more than 15 years..
An innovative concept
Smoothline started life as a walk-in clinic at a hair salon in Kirchgasse. Every Monday, the hair salon was transformed into a beauty clinic where customers could drop in without an appointment and have their wrinkles treated by one of the two physicians. This was a brand new concept, since at that time the practical walk-in concept and the acceptance of botulinum toxin beauty treatments were far less widespread than they are today.
![](https://www.smoothline.ch/files/images-raw/15-Jahre-Smoothline/_1200x845_crop_center-center_82_line/Philippe-Dan-Gründer-Smoothline-lrg.jpg)
![](https://www.smoothline.ch/files/images/15-Jahre-Smoothline/_1200x675_crop_center-center_82_line/Kirchgasse-Schaufenster-lrg.jpg)
The history of Smoothline
It all began in a hair salon in Kirchgasse, in Zurich's Niederdorf district. Today, Smoothline operates from three locations in Switzerland and Germany.
![](https://www.smoothline.ch/files/images/15-Jahre-Smoothline/_1200x675_crop_center-center_82_line/Kirchgasse-Paravent-lrg.jpg)
Customer testimonials
They've been with us from the beginning and have remained loyal customers to this day: Jacqueline, Bea O., Peter, Sascha C., Matthias S., and Renato reveal all about why they are still so devoted to Smoothline.
![](https://www.smoothline.ch/files/images/Medienberichte/_768x576_crop_center-center_60_line/20Minuten-Sep07-Smoothline.jpg)
Media reports
The opening of a walk-in clinic offering 30-minute wrinkle treatments created a media buzz at the time.