"Even at the age of 24 I already had pretty deep expression lines on my forehead, which I found very unattractive. At the time (in 2007) there were practically no alternative treatments that were as easily accessible as the new concept offered by Smoothline. It was a walk-in clinic for wrinkle treatment, so I was able simply to try out treatment with Botox and see what happened," recalls Matthias S., 39.
Smoothline was indeed a walk-in clinic when it started business. Every Sunday, the hair salon at Kirchgasse 24, where Smoothline had rented space, was transformed into a Botox clinic so that every Monday, lines and wrinkles could be treated in 30-minute appointments throughout the day from 9 a.m. to 10 p.m.
At the time cosmetic treatment of wrinkles using Botox was still very unusual and the idea was a little crazy – at least in Switzerland.